If your site is not ranking on Google, Bing, and LLMs, someone else is.
My name is Joe, and this is precisely why having the right SEO strategy is so critical for the brands you work with.
Let's be honest: your clients have probably heard the 'first page on Google' promise countless times. But what does that truly mean for their business? Today, ranking is about more than just a list of links. It’s about showing up at the right time, for the right customer. My goal isn't just to get your clients on 'page one,' but to make their brand the clear choice for people searching for their products. on search results and ai overviews.
SEO Case Studies
Natures Farmer Sea (AU)

1
The Challenge
Natures Farmer Sea faced significant hurdles in the digital marketplace. Low organic traffic and weak keyword rankings severely limited their online visibility and conversion rates. .
2
The Solution
Launched a comprehensive SEO campaign focusing on technical, on-page, and off-page elements:
• Addressed technical issues, boosting the site health score from 66% to 93%.
• Improved rankings for money keywords, securing top search positions.
• Optimised content and metadata, adding new keywords to the top 3 search positions.
3
The Results
Our targeted SEO efforts produced significant improvements across key performance indicators:
  • Organic Traffic Growth: Attracted 19K new users and generated $120K in additional revenue.
  • Enhanced Visibility: Desktop visibility grew by 27%, with mobile visibility rising by 30%.
  • Traffic Sessions Increase: Traffic to the main product page rose by 206% on desktop and 185% on mobile.
  • CTR Boost: Improved CTR from 2% to 5%, reflecting increased user engagement.

by Coach Joe Villalobos

Natures Colours (AU)

1
The Challenge
Low monthly traffic and mostly informational keyword rankings that were not driving sales.
2
The Solution
Collaborated on extensive keyword research to expand target terms and developed additional product and blog pages:
  • SEO Strategy: Focused on technical and on-page SEO, with minimal off-page efforts.
  • Content Development: Created valuable content that supported both product and informational searches.
3
The Results
  • Organic Traffic: Increased from 1,325 to 12,247 sessions per month (+823% growth)
  • Revenue Boost: Grew from 3.6K AUD/month to 15-21K AUD, peaking during holidays.
  • Content Expansion: Organic pages grew from 208 to 384 by the end of the campaign.
4
Start and Turn Over to Client
Impact: A strong SEO foundation and continuous optimization yielded significant traffic, revenue, and organic growth, establishing sustainable results for Natures Colours.

by Coach Joe Villalobos

Other SEO Case Studies
Vertical Institute (SG)

1
The Challenge
Heavy reliance on ads (180K to 220K SGD/month) and main keywords (e.g., Data Analytics Course Singapore, Digital Marketing Course Singapore) ranked in lower positions (3rd or 4th page).
2
The Solution
Implemented a comprehensive SEO strategy focusing on technical and on-page SEO, content optimization, and internal linking:
  • Site Health: Boosted from 68% to 93%
  • Content & Optimization: Enhanced entire website, creating high-value content with minimal off-page efforts (10%) as natural links from top Singapore sites (Nodeflair, Digital Senior, etc.) were acquired.
  • Exact Match Domains: While other SEO Specialist relies pour their time on outreach and buying backlinks, my strategy is to build them by buying new domains. I found it more cost effective, controlled and sustainable in the long run where we are able to have all the cost after 3 weeks.
3
The Results
  • Organic Traffic: +461.1% (from 831 last April 13 2022, to 4,663 average clicks/month)
  • Keyword Ranking: 30 keywords are pushed to top 1 position
  • Authority: Domain Authority increased from 15 to 33
  • Revenue Impact: SEO contributed 45% of monthly sales, averaging 247K SGD. Sales reach to 1.5 Million Dollars in the first 7 months of 2025in SEO alone with the CPS of less than 5SGD.
  • Organic Pages: From 24 to 298
  • GMB Optimization: All of the main course keywords rank in 1 to 3 position in local pack.

Google have the most sales and leads compared to other marketing channels
Before SEO

After SEO

4
AI and SEO Rankings
The website is also ranking in different AI tools and LLMs
Note: Career Survey is our domain as well doing review and promoting Vertical Institute as leader in GenerativeAi in Singapore.
Docs Medical (US)


1
The Challenge
Docs Medical Group have a lot of ranking keywords that is stack in the 2nd and 3rd position. They also have a lot of locations that doesn't have optimize GMB Profile's.
2
The Solution
In collaboration with Mack Media Group, focused on:
  • Keyword Optimization: Enhanced strategies to push ranking keywords into top positions.
  • GMB Profile Improvement: Optimized GMB profiles across multiple locations for improved local visibility.
3
The Results
  • Traffic Growth: Increased from 8,839 to 30,576 monthly organic sessions.
  • Content Expansion: Organic pages grew from 528 to 1,144.
4
Before and After

by Coach Joe Villalobos

Ohmyhome (SG)

1
The Challenge
High page volume of pages with minimal SEO optimization, resulting in low organic visibility and dependency on paid ads to drive traffic and conversions.
2
The Solution
Deployed a targeted SEO strategy focused on technical SEO, sitemap optimization, and on-page enhancements:
  • Technical Fixes: Improved sitemap structure and enhanced site health.
  • On-Page Optimization: Optimized 65 key pages over 6 months to improve relevancy, internal linking, and user experience.
3
The Results
  • Keyword Growth: +465 new rankings, with 195 in the top 10, and 65 in the top 3.
  • Organic Traffic: +56.73%, growing from 16,023 to 25,113
  • Bounce Rate: Improved by 1.71%, reflecting better engagement.
  • Conversions: +237%
4
Analytics Reports

CMS That I Can Optimize
WordPress
Shopify
BigCommerce
Magento
SquareSpace
Wix
Umbraco
Duda
My Daily SEO Tools
Other Support I Can Offer to You
GBP
I can help managing and optimizing your GBP
Design Using Canva
I have average skills in designing using Canva.
Web Development
Aside from SEO, I can also help in basic web development.
Certifications
  1. Generative AI Course - Vertical Institute Singapore
  1. Advanced Prompt Engineering for Everyone – Vanderbilt University
  1. Generative AI: Introduction and Applications – IBM
  1. Google: Foundations of Digital Marketing and E-commerce
  1. Google: Attract and Engage Customers with Digital Marketing
  1. DICT Philippines: Search Engine Optimization Course
  1. DICT Philippines: Fundamentals of Digital Marketing
VOLUNTEER WORK & AFFILIATIONS
Founder | Urban Goes Green
2021 – Present
  • Launched in March 2021, this initiative transforms vacant spaces into green areas, promoting environmental sustainability and community engagement in the Sampaloc community. This grassroots project highlights the power of community involvement in fostering sustainable urban spaces.
Marketing Coach | Digitribe Innovations PH
2021 – Present
  • Since 2021, we started to cater senior high school graduates here in the Philippines that can't go to college anymore because of financial matters. What we do is giving them an opportunity to earn new skills about marketing like SEO, SMM, GBP SEO, Video Editing and Graphics Design.
  • So far, we have cater and helped 14 individuals here in Manila this 2025. We're doing this to help them and business owners around the globe and even helping HRs to have more quality prospects in line with digital marketing.
Freelancing for a Cause
The deeper reason why I love working and helping other businesses. More than 70 percent of my earnings go here, supporting indigenous groups and catering and equipping young individuals here in the Philippines. I believe that offering SEO services becomes truly meaningful when it serves a greater purpose—supporting others rather than focusing solely on individual gain.
Pure Love Campaign
Supporting the purity before marriage campaign here in the Philippines. This program is for us to help educate young people to prevent teenage pregnancy and prepare them to create healthier families here in the Philippines.
Gift and Food Giving
We also take care of IP groups here in Mindoro, Philippines.
Ready to Discuss Your SEO Marketing Needs?
Got any questions? Feel free to contact me today.
Li​nkedIn: Joemar Villalobos
WhatsApp: 09167663337

Thank you so much!
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